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Competitive issues in new age markets challenges and way forward

Aditya* and Shakshi Sharma*

*Students M.Sc (Agri.) Plant Pathology

Dr. Y.S. Parmar University of Horticulture and Forestry

College of Horticulture and Forestry, Neri-Hamirpur (H.P.) – 177 001

Competition regimes have been growing stronger around the world. The main objective of competition law is to promote economic efficiency using competition as one of the instruments and for assisting the creation of a market responsive to consumers. Competition in major digital markets is different in some ways from competition in more traditional markets.  Multi sided markets, network effects and economies of scale which render competition issues more complex. Unlike in most economic sectors, as the digital economy becomes increasingly interconnected some co-ordination and co-operation between firms could be unavoidable, and may indeed be pro-competitive. Finally, digital markets are characterized by high rates of investment and innovation, which lead to rapid technological progress in the sector, and to increased disruptive innovation (OECD, 2019). Digital ecosystem needs to be understood comprehensively. The ongoing shift of markets towards a digital platform-centric configuration has opened up new opportunities while also posing new challenges for both market participants and regulators (ABA, 2019).

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4 comments

  1. Very nice and informative article on market. Congrats

  2. Very nice and informative article on marketing. Congrats.

  3. e-NAM अपनाएं किसान, मिलेगा फायदा ही फायदा

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